At the inaugural Gold Coast Gold Conference, Australian Gold Fund's Brian Chu caught up with Sam Lawrie, founder of Liberty Bullion, for an eye-opening conversation on the shifting landscape of gold investment in Australia. With charisma, clarity, and a deep understanding of the market, Sam offered a rare insight into why gold is capturing the attention of a younger, savvier generation of investors.

Over the past few years, Sam has witnessed a significant surge in demand, not just from seasoned buyers, but from Australians under 35 who question the value of fiat currency and are turning to gold as a safer, tangible store of wealth. "It's no surprise," Sam explains. "As the gold price rises, people are waking up to its importance and many for the first time."

One of the key drivers? A weakening Australian dollar. Sam puts it simply: "Selling gold in AUD right now is like living life on easy mode." With local gold prices outpacing global benchmarks, Australians are in a uniquely strong position, fueling both buying and, in some cases, selling for lifestyle reasons like travel, car upgrades, or simply enjoying the rewards of smart investing.

Sam's philosophy resonates with our motto, "Save in gold, spend in dollars." Whether it's bullion or bold gold jewellery that makes you feel powerful, he believes gold isn't just an asset-it's a mindset.

Watch the full interview below to hear more from one of Australia's most dynamic voices in precious metals.